The Principessa Story....... I’m proud to be an urban princess. My Italian husband and his big Italian family all call me principessa — that’s princess in Italian. So it seemed only natural that my company — created for and by an urban princess — should be called Principessa! Creating a beauty company has always been a dream of mine as I am an insatiable beauty product junkie. I’m a girly girl who demands the best in my beauty products. And really, what principessa doesn’t? Searching for the best products became an obsession. This is when my dream of creating my own line came to be — Principessa was off and running! With Principessa, I’ve created my ultimate dream products. A signature scent that is exquisitely sheer, soft, sweet, sexy, and secret; formulas that will leave your skin feeling luxuriously silky wrapped in packaging designed for the feminine and whimsical urban princess. You can expect only the best from Principessa. Oh yeah, and our delectably girly products are never tested on animals... Unless you consider husbands and girlfriends guinea pigs. Ciao Bella