Rea Ann Silva and Veronica Lorenz, known in Hollywood for their natural touch, have helped create glamorous images for clients such as Alicia Silverstone, Kerry Washington and Sarah Michelle Gellar; as well as for shows like Lost, Buffy the Vampire Slayer and Girlfriends. In response to their clients, who have clamored for the secret to obtaining a pro-look at home, Silva and Lorenz decided to develop and manufacture Beautyblender. As make up artists the pair uses only state-of-the-art applicators and the finest cosmetics, but they know that the difference between a professional and an amateur make up job is in the application. Beautyblender helps the average woman get a perfect application every time!